"We are researching solid-state batteries, which will lead to greater efficiency. Additionally, I believe hybrid and extended-range electric vehicles (EREV) show promise, so we plan to focus significantly on EREV development," said Chung Euisun, Chairman of Hyundai Motor Group, during the 'GV90 World Premiere' held in San Francisco on August 19 (local time).
On that day, Genesis unveiled its first ultra-large flagship electric sports utility vehicle (SUV), the 'GV90,' marking a significant milestone for the brand. The GV90 is a luxury flagship model developed based on the concept car Neuron, which was revealed in 2024.
This is the first time Genesis has launched an ultra-large flagship electric SUV, which is divided into two main types. The 'GV90 Neuron' features the world's first independently opening hidden B-pillar coach doors, known as the 'Neuron Arch Gate' (a pair of doors that open towards each other), while the standard 'GV90' is equipped with swing doors.
Chung emphasized, "Brand value is not determined solely by price; it is crucial to consider how satisfied the users are and how much we can enhance their lives. To be true luxury, quality must be high, safety must be ensured, and the value provided must exceed expectations for the price paid."
He also acknowledged that the goal of developing advanced eco-friendly vehicles, set at the launch of Genesis in 2015, has not yet been fully realized. He stated, "We need to develop engines that improve fuel efficiency while reducing emissions for gasoline vehicles. There are still many areas to enhance in electric vehicles, including batteries and motors."
Regarding the GV90, Chung noted that there were many challenges. "There were numerous unresolved issues, and since we were attempting something new, there was a lot of concern. However, achieving this milestone is essential for our progress, and everyone worked very hard," he said.
* This article has been translated by AI.
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