ZEEKR announced on August 21 that it will operate a popup store at Starfield Hanam to promote the competitive features of its mid-size electric SUV, the ZEEKR 7X.
Running from today until August 25, the popup store is located in the Central Atrium of Starfield Hanam and is themed 'Urban Life & Family Life.' It aims to showcase the brand's luxury technology experience and the distinctive qualities of the ZEEKR 7X.
The event will feature two units of the ZEEKR 7X Ultra, the highest trim level. The ZEEKR 7X Ultra is equipped with a 100kWh NCM battery from CATL and a dual-motor system, delivering a maximum output of 645 horsepower and a peak torque of 72.4 kg·m. It can accelerate from 0 to 100 km/h in just 3.9 seconds and has a maximum driving range of 440 km on a single charge, according to the Ministry of Environment's standard testing conditions.
Additionally, the vehicle boasts various premium features, including automatic doors, air suspension, CCD electronic variable dampers, a 36.21-inch head-up display, second-row power sunshades, and the ZEEKR Sound Pro sound system, enhancing its competitive edge.
The popup store will have professional docents and sales consultants on hand to provide detailed introductions to the vehicle's key convenience features, advanced technologies, and design elements.
Customized purchasing consultations tailored to customers' lifestyles and preferences will also be available. Visitors can experience the practicality and innovative technology of the ZEEKR 7X firsthand, including a 5.3L refrigerator capable of temperature control from -6°C to 50°C and various storage options, or check them out using an interactive technology scanner.
A customer engagement program is also planned. Visitors who complete a stamp tour during the event will receive ZEEKR brand merchandise, and various benefits will be offered to those who consult on-site.
A ZEEKR Korea representative stated, "Starfield Hanam is the ideal space for family-oriented customers, who are the core demographic for the ZEEKR 7X, to naturally experience the vehicle in their daily lives. Through this popup store, we aim to directly convey the premium electrification experience and differentiated lifestyle value that the ZEEKR 7X offers, while continuously expanding our engagement with domestic customers."
The ZEEKR 7X is available in three trims: Pro, Max, and Ultra, with prices set at 52.99 million won, 59.99 million won, and 69.99 million won, respectively.
Details about the popup store's operating schedule and pre-reservation benefits can be found on the official ZEEKR Korea website and its official social media channels.
* This article has been translated by AI.
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