Nol Universe's travel and leisure platform NOL has successfully concluded its summer peak campaign, NOLDAY.
NOL reported on August 21 that during the campaign, which ran from June 15 to August 17, there was a consistent increase in reservations, purchases, new memberships, and visitor metrics.
Notably, the total number of integrated bookings increased by 24% compared to the same period last year, while the number of purchasing customers rose by 18%. The number of new members grew by 30% compared to the previous year, and the combined unique visitors to the app and website surged by 66%.
Domestic travel saw particularly strong performance, with a 71% increase in domestic flight bookings as demand for travel to major destinations like Jeju and Busan rose.
In international travel, bookings for tours and activities skyrocketed by 804%, with Japanese transportation products such as the Nankai Rapid and Sanyo Shinkansen receiving especially high demand.
Additionally, marketing that linked content and commerce expanded customer engagement. During the campaign, NOL collaborated with 34 influencers to showcase themed domestic accommodations, resulting in approximately 20 million cumulative impressions of related content.
NOL's own live commerce service, 'NOL Live,' conducted over 100 broadcasts in two months, offering a variety of products at special prices, including accommodations, flights, packages, and tickets for performances and exhibitions. The total viewership during the campaign exceeded 13 million.
Jo Mi-sun, head of the marketing group at Nol Universe, stated, "This NOLDAY campaign introduced new themes and benefits each week over nine weeks, expanding customer engagement and driving demand for various domestic and international travel and leisure products. We plan to continue offering products and benefits that carefully reflect seasonal demand and customer interests, allowing for a more diverse experience on NOL."
NOL's payment service is also experiencing notable growth. The prepaid payment service 'NOL Money,' launched by Nol Universe in August last year, has surpassed 430,000 cumulative subscribers. Both the number of users and transaction amounts have more than tripled compared to the first month of its launch. The usage breakdown by category shows the highest activity in domestic accommodations, followed by performances and exhibitions, and domestic leisure products.
* This article has been translated by AI.
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