NS Home Shopping is partnering with Homeplus Express and Gochang County to expand the national market for high-quality agricultural products from the Deogyusan region.
On August 21, NS Home Shopping announced that it signed a business agreement with Homeplus Express and Gochang County at the Gochang County Office to promote the distribution of excellent agricultural products from the Deogyusan area and expand their national market. The signing ceremony was attended by Jo Hang-mok, CEO of NS Home Shopping and Homeplus Express, and Lee Hong-ki, the mayor of Gochang County.
The agreement aims to enhance the competitiveness of local agriculture by ensuring a stable supply and distribution framework for Gochang County's agricultural products, while establishing a sustainable cooperative system between local governments and distribution companies.
Under the agreement, NS Home Shopping and Homeplus Express will collaborate to boost sales of Gochang County's agricultural products and establish stable trading relationships. Gochang County will support the development of producer organizations and administrative assistance, while also creating a delivery system that meets product standards to facilitate entry into Homeplus Express stores and expand promotions.
NS Home Shopping has previously sold Gochang County's agricultural products, including apples, Shine Muscat grapes, and strawberries, through TV home shopping and online channels. With this agreement, NS Home Shopping plans to combine its product discovery and commercialization capabilities with Homeplus Express's extensive offline store network to broaden sales channels.
The company expects this initiative will provide local farmers with stable sales opportunities and increased income while improving consumer access to local agricultural products.
Jo Hang-mok stated, "We will actively discover excellent agricultural products and establish stable sales channels to create mutually beneficial outcomes that both local farmers and consumers can experience together."
Meanwhile, since NS Shopping (the operator of NS Home Shopping) acquired Homeplus Express, store sales have shown signs of recovery. From June 23 to July 9, the average daily sales over 17 days increased by approximately 35% compared to the period from June 1 to 22, and by about 55% compared to the average daily sales in May.
* This article has been translated by AI.
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