Coway is expanding its B2B market by combining product sales with customized consulting, professional installation, and care services. The company analyzes the unique usage environments of each business to propose products and support installation and management.
On August 25, Coway announced that it is providing tailored solutions for environmental appliances such as water purifiers, air purifiers, and bidets in response to demand in the B2B market. As corporate clients' needs have expanded from product supply to installation and management, Coway is leveraging its comprehensive service capabilities as a competitive advantage.
Coway's B2B operations begin with analyzing the usage environment of each client. The company selects suitable products from its lineup and proposes operational plans considering the characteristics of the space and usage methods. The focus is on reducing the management burden for clients after they adopt the products.
Professional installation is another differentiating factor. Coway operates a dedicated professional installation team for B2B clients, providing customized installation based on product characteristics and installation spaces. In hotels, for example, the decision on products and installation methods takes into account room aesthetics, space utilization, and guest convenience. For corporate clients, the ability to seamlessly integrate products into existing spaces influences purchasing decisions, making installation capabilities a key element of B2B competitiveness.
After installation, Coway manages products using a dedicated service organization for corporate clients and a nationwide service network. The strategy aims to alleviate the burden on clients by providing regular hygiene management and filter replacements.
Actual contract achievements are also expanding. Last year, Coway secured orders for approximately 9,200 units of water purifiers, air purifiers, and bidets from nationwide agricultural cooperatives. The company also received orders for about 5,700 units from CJ Group affiliates. In the first half of this year, Coway agreed to supply around 2,200 units to MegaStudy.
In the hotel sector, Coway is broadening its supply sources. The company has provided products to major five-star hotels, including Conrad Seoul, Grand Hyatt Seoul, Paradise Hotel Busan, and Banyan Tree Seoul. In Jeju, Coway installed water purifiers in all guest rooms at the Ventimo Hotel and supplied water purifiers and air purifiers to Jeju Shinhwa World.
Coway is also expanding its corporate client base to include sectors such as distribution, finance, and construction. The company has secured contracts for air purifier procurement projects with the Seoul, Ulsan, and Jeju education offices, further expanding its presence in the public market.
A Coway representative stated, "We are providing optimized solutions tailored to each client's needs, resulting in high satisfaction. We will continue to expand our product and service offerings centered on corporate clients to strengthen our B2B business capabilities."
* This article has been translated by AI.
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