Shinsegae Food reported that the number of female franchise owners of No Brand Burger has increased by over 50% in the past year. The rise is attributed to the low initial investment required for compact stores and a system that allows for operation with minimal staff, making it an attractive option for aspiring female entrepreneurs.
As of July, Shinsegae Food announced that the number of female franchise owners of No Brand Burger had risen by 52% compared to the same period last year. Women now operate more than 30% of all franchise locations.
Shinsegae Food cited the relatively low initial investment and operational efficiency as key factors behind the increase in female franchise owners. The standardization of cooking processes and store management allows owners with limited experience in the food service industry to successfully run their locations, while reducing labor costs by minimizing the required workforce.
The compact store model, introduced in May of last year, has also contributed to the expansion of franchises. These compact stores are designed to operate in approximately 15 pyeong (about 500 square feet), allowing for business in smaller spaces than traditional stores. The model enhances workflow and space utilization, simplifying operations for small teams.
In fact, the number of new female franchise owners opening No Brand Burger locations doubled in 2025, following the introduction of the compact store model.
Shinsegae Food also offers training programs for franchise operations. The 'NBB Academy' provides practical training for new franchise owners on cooking, service, hygiene, and store management. After opening, support is provided for operational know-how and marketing activities.
A representative from No Brand Burger stated, "With rising costs, economic downturns, and increasing labor expenses, there is growing interest in franchise models that require low initial investments and can be operated efficiently. We will strengthen practical support in education, operational know-how, and marketing to help franchise owners run their stores successfully."
Currently, No Brand Burger operates over 280 locations nationwide.
* This article has been translated by AI.
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