AliExpress is expanding its consumer outreach from 'ultra-low-cost international shopping' to focus on brand products.
The company announced on August 25 that sales of key items, including computers, electronics, and IT devices, have surpassed 500,000 during its ongoing 'All-In on Brands' promotion.
From August 20 to 25, AliExpress held a series of events, including Tech Brand Day, Digital Brand Day, and Outdoor Brand Day, focusing on major categories such as computers, electronics, and outdoor sports.
Brands like Lenovo, AMD, and Mijia received particularly high engagement. The company noted that the overlap of summer vacations and the back-to-school season in August has led to increased bundled purchases of seasonal items like outdoor gear, desk decor, and home appliances.
On the final day of the promotion, August 26, AliExpress will host a 'Last Call' event, featuring popular products and discounts from the brand days. This event will showcase a variety of brand products and special discounts, providing the last shopping opportunity for the August Brand ALL-IN promotion.
The event will prominently feature products from AliExpress's global brand-focused channel, 'Brand+'.
Through Brand+, AliExpress is enhancing its verification and product management systems for brand items. The company is also implementing verification procedures through independent third-party organizations to help consumers purchase brand products with greater confidence.
An AliExpress representative stated, "The consumption patterns of Korean consumers are shifting from a simple price-focused approach to considering both quality and brand in 'value-for-money brand consumption.' We aim to present a wide range of trustworthy global brand products while supporting consumer choices through reasonable prices and a stable shopping experience."
* This article has been translated by AI.
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