The Korea Small and Medium Enterprises and Startups Agency announced that it operated a special zone for small cosmetics businesses at Musinsa's 'Muviewpe in Seongsu,' held from August 21 to 23 in Seoul.
This initiative was part of a project to support small business market expansion, conducted in collaboration with the Small Enterprise and Market Service, Musinsa, and Cosmax.
During the Muviewpe event, a special zone themed 'The Secret Lab' showcased products from 20 K-beauty small businesses. The booth was designed to inform visitors about the product development process and allow them to experience the products firsthand, attracting 7,300 visitors over three days.
The booth also featured QR codes linking to online stores for the displayed products, enhancing the connection between online and offline sales. Additionally, a special exhibition was held on the Musinsa online mall until August 24.
As a result, participating small businesses saw an average sales increase of 790% compared to the same period last year.
Han Yu-won, the agency's representative, stated, "This event allowed promising beauty small businesses to meet consumers directly and achieve tangible results. We will continue to plan and operate various support programs in collaboration with private platforms to actively support small businesses."
* This article has been translated by AI.
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