Sonoh Trinity Group's Sonoh International successfully concluded the '2026 Sonoh Magic Art Festa,' held at eight Sonohotel and Resort locations across the country during the summer vacation season.
The event, which ran from August 1 to 23, was themed 'A Magical Day with Daily Changing Performances and Diverse Events.' It was sequentially held for three days at each location, including Sol Beach Samcheok, Namhae, Jindo, Sonoh Cam Yeosu, Geoje, Sonoh Bell Byeonsan, Danyang, and Cheongsong, tailored to the unique characteristics of each region.
The festivities were divided into three concepts that matched the atmosphere of each hotel and resort: 'Emotional Relaxation' by the sea (Samcheok, Namhae, Geoje), 'Passion Festival' with sunset views (Yeosu, Byeonsan, Jindo), and 'Wellness Healing' in the forest (Danyang, Cheongsong), featuring a variety of daytime and nighttime programs.
During the day, activities included balloon art, close-up magic, and photo opportunities for children and families. The 'Magic Passport' stamp tour, where guests completed missions to receive prizes, also saw high participation rates.
Each evening, 'Sonoh Magic Live' added to the summer night's excitement. The event opened with a fantastic magic performance, followed by musical concerts and jazz live performances in Samcheok, Namhae, and Geoje, while Yeosu featured popera and piano performances. Byeonsan and Jindo showcased brass band and percussion performances, and Danyang and Cheongsong presented acoustic band performances in the forest.
Interactive events where customers took the stage received enthusiastic responses. The 'Sonoh Star' stage in Samcheok, Jindo, Geoje, and Byeonsan elicited laughter and emotion from actively participating visitors. Additionally, Sol Beach Jindo offered unique experience classes reflecting local characteristics, such as 'Capturing the Fun of Jindo' (keychain making) and 'Capturing the Scenery of Jindo's Sea' (terrarium object making), which were well-received.
A representative from Sonoh Trinity Group's Sonoh International stated, 'Thanks to the enthusiastic interest and support from our customers, we were able to successfully conclude the '2026 Sonoh Magic Art Festa.' We will continue to present diverse content that allows families, couples, and friends to escape their daily routines and create special joy and memories together.'
* This article has been translated by AI.
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