Hana Financial Group has concluded the 20th term of its college student outreach program, the 'Smart Ambassador' initiative.
On August 28, Hana Financial held a closing ceremony for the 20th term of the Smart Ambassadors at its headquarters in Myeongdong, Seoul, the company announced on August 30.
The Smart Ambassador program is designed for college students, and with the addition of this 20th group of 50 members, a total of 1,110 individuals have completed the program. This year, 1,642 applicants vied for spots, resulting in a competitive ratio of approximately 33 to 1.
During their term, the 20th group of ambassadors participated in various programs focused on brand marketing, social contribution, and hands-on experiences. Notable initiatives included operating a promotional booth at home games for the Daejeon Hana Citizen football team, the 'Happy Hana' project, and social contribution activities targeting vulnerable groups such as children and seniors through the 'Harmony Hana' initiative. They also engaged in volunteer work for the 'Hana Happy Class' project in Indonesia, which aimed to improve educational environments.
The closing ceremony also featured an awards presentation for the 'Idea League,' where teams proposed new financial business and marketing strategies. The winning team received a prize of 3 million won, while the best and excellent teams were awarded 2 million won and 1 million won, respectively.
Lee Eun-hyung, Vice Chairman of Hana Financial Group, stated, 'We will continue to expand youth-oriented growth support programs to enable young people to take on challenges and showcase their capabilities.'
* This article has been translated by AI.
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