Dabong Korea announced the opening of a new Paik Dabang store near Yesan Lake's suspension bridge, covering approximately 120 pyeong. The store can accommodate over 60 guests and features both Paik Dabang offerings and a dedicated space for the regionally specialized dessert, Jamrisu.
Yesan Lake's suspension bridge is a major tourist attraction, drawing around 1 million visitors annually. Dabong Korea aims to create a space where tourists can enjoy beverages and desserts while promoting local specialty food products as a new tourism element.
Jamrisu, debuting at the Yesan location, is inspired by Taiwan's popular snack, pineapple cake, and incorporates jam made from Yesan's local apples. The development of this dessert began with collaboration between Yesan County and Dabong Korea to create a representative food product.
The initiative started in 2024 when Choi Jae-goo, the mayor of Yesan County, proposed developing a dessert that represents Yesan after experiencing pineapple cake during a visit to Taiwan. Dabong Korea, which has been involved in regional development projects, later joined the product development process.
Yesan County has engaged in exchanges with Taiwan's 'Jishangxiang,' known for producing rice pineapple cake ingredients. Dabong Korea researched production equipment and recipes with local pineapple cake manufacturers, adjusting the ingredient combinations and manufacturing methods to suit domestic consumer tastes, ultimately perfecting Jamrisu. The store features large windows in the production area, allowing visitors to observe the dessert-making process.
The Yesan location also marks the first store under Dabong Korea's 'Hope Startup' initiative, aimed at supporting the independence of families of special duty veterans. In May, Dabong Korea signed a memorandum of understanding with the Korea Special Duty Veterans Association to assist the self-sufficiency of special duty veterans and their families, leading to the establishment of the Yesan store. Families of special duty veterans will operate the store, while Dabong Korea will provide support for stable operations and ongoing economic activity.
A representative from Dabong Korea stated, "The opening of the Paik Dabang Yesan store is significant as it introduces local specialty products, including Jamrisu, following the Yesan market. We will continue to develop menu items using local specialties to expand consumption and contribute to regional tourism and economic revitalization."
* This article has been translated by AI.
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