Hana Bank is partnering with Kyung Hee University Hospital to promote a culture of legacy donations through the use of living trusts.
On August 31, Hana Bank announced that it has signed a business agreement with Kyung Hee University Hospital to enhance the use of living trusts for estate donations.
The agreement aims to support donors in safely contributing their assets after death through living trusts. A living trust is a financial product that allows consumers to place their assets in trust during their lifetime, with the assets transferred to designated beneficiaries upon their death.
Under the agreement, Hana Bank will provide customized estate donation planning using living trusts for donors and potential donors of Kyung Hee University Hospital. The bank will also offer financial management services for medical and caregiving purposes, as well as donation-related seminars.
Kyung Hee University Hospital will assist in promoting the culture of legacy donations by informing potential donors about Hana Bank's trust services.
Hana Bank launched its living trust brand, Hana Living Trust, in 2010, providing comprehensive asset management and donation consulting services.
Kim Jin-woo, Vice President of Hana Bank's Asset Management Group, stated, "Living trusts are a financial tool that safely realizes the donor's intention to give. We will support the expansion of the culture of legacy donations in the healthcare sector through our collaboration with Kyung Hee University Hospital."
* This article has been translated by AI.
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