The Ministry of Small and Medium Enterprises and Startups and the Small Enterprise and Market Service have reported a remarkable success story stemming from their support for online expansion.
According to the Small Enterprise and Market Service, Rotea launched its anti-aging cream, 'Resilience Cream,' on Amazon in November 2024, targeting consumers with sensitive skin and pregnant women. The product, developed in collaboration with researchers from Harvard Medical Center, combines a unique formula with K-beauty manufacturing techniques, earning it vegan certification and the iF Design Award 2025 in the Brand & Communication category.
Despite its strong product quality, Rotea faced challenges due to a lack of marketing and promotion. To overcome this, the company participated in the 'Global Package Program,' part of the 'Online Sales Support for Small Businesses' initiative led by the Ministry of Small and Medium Enterprises and Startups and the Small Enterprise and Market Service.
With the program's support, Rotea produced promotional content, including product photography, short-form videos, and detailed web pages. This content effectively communicated the product's unique features and brand message, enhancing trust among international consumers.
As a result of the produced content, Rotea's Resilience Cream was selected as an 'Amazon's Choice' product in August 2025, based on high consumer ratings, and it continues to maintain stable sales.
Song Han-eol, CEO of Rotea, stated, "Being able to create tailored content for the U.S. market was crucial for effectively conveying our brand message to consumers worldwide. The support from the Small Enterprise and Market Service has been a significant help for companies like ours that lack sufficient funding and personnel." He added, "I hope many small businesses can export their products globally through the online sales support program."
The Ministry of Small and Medium Enterprises and Startups and the Small Enterprise and Market Service have revamped the program this year into the 'Overseas Online Platform Sales Support Program,' which now operates in three tracks: entry support, utilization support, and logistics support.
Entry support includes assistance with entering overseas online platforms, consulting, content creation, and intellectual property rights. Utilization support focuses on marketing and advertising to help already established companies increase their sales. The newly established logistics support program expands the export opportunities for small businesses by handling domestic and international transportation and customs for orders from overseas online platforms.
In Tae-yeon, Director of the Small Enterprise and Market Service, expressed, "This year, we have restructured our support methods to allow small businesses to choose the services and implementing organizations they want, hoping that more small businesses will gain confidence to challenge the overseas online market."
* This article has been translated by AI.
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