The Mariana Tourism Office has been named the first winner of the newly established Global Travel Campaign category. The award recognizes the "FAR FROM ORDINARY" campaign, which expanded tourism promotion from Saipan to include Tinian and Rota.
The announcement was made on September 2, following the "2026 Brand of the Year" awards ceremony held at the Shilla Hotel in Seoul on September 1.
The Brand of the Year awards are determined through consumer voting, and the Global Travel Campaign category was introduced this year.
The winning campaign, "FAR FROM ORDINARY (Experiences Beyond the Ordinary: This is Mariana)," was launched by the Mariana Tourism Office to promote the Northern Mariana Islands across six themes: culture and diversity, environment, sustainability, adventure, and history.
In addition to highlighting Saipan, the campaign also features Tinian and Rota, showcasing each island's natural environment, history, and recreational activities.
The office is also working on initiatives that link sports with tourism, utilizing activities such as marathons, cycling, diving, and golf. Future plans include developing related products and content in collaboration with airlines, travel agencies, and sports communities.
Kim Yong-nam, the representative of the Mariana Tourism Office in South Korea, stated, "We will actively create content to promote Saipan, Tinian, and Rota in collaboration with key partners in the travel industry and continue our related campaigns."
Professor Seo Kyung-duk from Sungshin Women's University participated in the award ceremony. Last year, he produced and donated 10,000 copies of a Korean-English guidebook highlighting the historical traces of Koreans in Saipan and Tinian, marking the 80th anniversary of Korea's liberation.
* This article has been translated by AI.
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