Yoon Hong-geun, chairman of Genesis BBQ Group, announced plans to establish a global management system that allows customers to experience consistent BBQ value and quality anywhere in the world, based on artificial intelligence (AI) and data.
According to BBQ, Yoon made this statement during the company's 31st anniversary ceremony held on September 1 at the Chicken University in Icheon, Gyeonggi Province. He outlined future growth strategies aimed at enhancing global competitiveness, including 'AX Transformation' (AI transformation), 'Globalization 2.0', and 'Sustainable Platform'.
BBQ plans to apply AI and data to store operations, customer service, logistics, and quality management. The company aims to connect key data to improve decision-making speed and operational efficiency while reducing the operational burden on franchise owners. According to the company, AI will be used as a tool to support store operations and employee judgment rather than as a replacement for human workers.
The AI-driven management innovation at BBQ has been anticipated since early this year. In his New Year’s address in January, Yoon stated, 'AI is not an option but the execution infrastructure for BBQ,' pledging to connect data across search, ordering, cooking, logistics, and organizational operations. BBQ completed the implementation of the SAP system last year and is also working on establishing a data-driven management system across sales, marketing, operations, and logistics.
BBQ's overseas strategy will shift from simple expansion to localization and operational strengthening. Through 'Globalization 2.0', the company plans to maintain its unique taste and quality while adapting menus, consumption patterns, distribution environments, and store operations to the characteristics of each country. The goal is to build successful models with local partners to enhance both expansion speed and profitability.
Food tech and robotics will also be gradually integrated into stores. The company plans to establish an operational model that reduces labor burdens and maintains consistent cooking and service quality through smart stores, automated cooking systems, and eco-friendly kitchens.
Yoon emphasized, 'In global business, the key is not just to increase the number of stores but to create successful models that maintain BBQ's unique taste, quality, and brand philosophy in each market.' He added, 'AI is not a technology to replace people but a tool to help employees make faster and more accurate decisions, allowing franchise owners to focus on customer satisfaction and quality. We will combine talent, AI, and systems to create BBQ's unique competitiveness.'
* This article has been translated by AI.
Copyright ⓒ Aju Press All rights reserved.