KDB Life has completely revamped its sales support system and introduced artificial intelligence (AI) into its insurance claim review and marketing operations.
On September 7, KDB Life announced the official launch of its next-generation sales support system, 'Smart K-Link,' which has been in development for approximately 11 months. The new system is designed to handle the entire process from insurance application design to submission in one go. It features a user interface and experience (UI/UX) tailored for both PC and mobile environments, integrating pre-review models and automated review infrastructure to reduce waiting times during the application process. A 'remote screen guidance' feature has also been introduced, allowing customers and agents to view the same screen during mobile applications.
An AI platform has also been established to support exclusive channels. The AI algorithms analyze customer characteristics to provide tailored information and assist agents in their sales activities.
For insurance claim reviews, KDB Life has implemented AI optical character recognition (OCR) technology. This technology automatically reads and classifies insurance claim documents, matching details such as hospitalization days and specific treatment records to facilitate the review process. Additionally, a feature has been added to automatically send notification messages to customers when document supplementation is required.
A KDB Life representative stated, "We have precisely integrated AI technology throughout the entire process, from the application stage in the field to insurance payouts. This will enhance our on-site sales capabilities while strengthening consumer protection."
* This article has been translated by AI.
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