Hancom is targeting the U.S. solo entrepreneur market with its AI workforce platform, 'Nomadian,' which is based on its proprietary Agentic OS and features a 3D workspace.
On September 14, Hancom announced that it is currently working on the 'Nomadian Project' and has formed a dedicated task force.
Nomadian will be offered as a Software as a Service (SaaS) platform that can be accessed directly via the web, with a beta version set to launch in the U.S. in December, followed by a full subscription service in 2027.
The platform is designed around three key features: AI teams organized by job roles, a 3D office that visualizes work processes, and user approval for final decisions.
Users can hire AI agents as employees for various roles, such as data analysts and content marketers, and these agents will be connected to the necessary work tools. Users can create agents and assign them tasks, which Nomadian will distribute among the AI team members.
The work of AI employees will be displayed in a 3D virtual office 'room,' allowing users to see who is using which tools and the progress of tasks at a glance. The room retains brand guidelines and work rules, eliminating the need for users to reissue commands for every task. A Hancom representative emphasized, 'This differentiates us from typical chat-based AIs that only deliver results.'
To ensure security, Nomadian gives users final approval rights for critical tasks. Before irreversible actions, such as sending emails or electronic signatures, AI employees will pause to seek user consent.
Nomadian is being developed based on Hancom's Agentic OS. The company has commercialized AI agents built on 36 years of document software expertise, evolving into an Agentic OS that coordinates and controls multiple agents. This technical foundation allows for rapid product commercialization following the launch of the Nomadian project. Hancom claims that Nomadian is the first AI workforce platform to integrate agents that create various outputs, such as documents, spreadsheets, and presentations, in a 3D space.
Agentic OS is a platform for creating, executing, and controlling multiple AI agents in one place. It manages orchestration, where a higher-level agent assigns roles and directs lower-level agents, approval control before irreversible actions, and permission management to prevent unauthorized tool access.
Hancom designed Nomadian with the U.S. market in mind, where many solo entrepreneurs and small businesses operate. There are approximately 3.04 million non-employer businesses in the U.S., and the proportion of solo startups has increased from 23.7% in 2019 to 36.3% in the first half of 2025.
The use of AI is also rapidly increasing. A Goldman Sachs survey found that 76% of small business owners in the U.S. use AI, but only 14% fully utilize it for core tasks. Hancom sees demand for agents that can connect various AIs and work tools to complete actual tasks.
Currently, Hancom is discussing market entry and commercialization strategies for Nomadian with local U.S. companies. During the beta period, the company will validate user feedback, refine pricing models, and incorporate local regulatory requirements. After launching in the U.S., Hancom plans to expand its business to South Korea and Europe.
Kim Yeon-soo, CEO of Hancom, stated, 'In the U.S., there are over 30 million businesses operating without employees. Nomadian offers them not just a simple work tool but AI employees and teams to collaborate with.' He added, 'Nomadian is a product we can create because we possess both 36 years of foundational document technology and our own Agentic OS. We aim to open a market where individuals become businesses and set the standard for the global AI workforce market.'
In the first quarter of this year, Hancom increased its AI revenue share to 11.21%. In July, the company changed its name from 'Hangul and Computer' to 'Hancom' and began its transition to an Agentic OS company. Following its focus on connecting AI agents and work systems for businesses and public institutions, Hancom is now expanding into the SaaS market targeting U.S. solo entrepreneurs through Nomadian.
* This article has been translated by AI.
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