Hanwha General Insurance has launched a training program aimed at senior customers utilizing mobile technology.
On September 14, Hanwha announced that it hosted a 'Digital Finance School' for senior customers residing in the Gyeonggi region, including Incheon, Bucheon, and Bupyeong.
This program was developed to enhance financial accessibility for digitally marginalized groups as non-face-to-face financial services expand. Considering that approximately 78.7% of visitors to Hanwha's customer service centers are aged 60 and older, the training was designed to meet the needs of senior clients through hands-on education.
The training lasted about two hours and included three sessions: digital education, practical exercises, and a health seminar.
During the digital education session, participants learned how to file insurance claims and check contracts using mobile apps, as well as the procedures for connecting to video consultations. In the practical exercise, dedicated financial planners (FPs) were matched one-on-one with customers to assist with smartphone usage and provide tailored advice on financial and insurance-related inquiries.
The health seminar introduced methods for physical and mental recovery in later life, including lymph therapy using guasha tools.
Hanwha noted that there is a significant demand for digital education among senior customers, which was confirmed during the program's preparation.
A Hanwha representative stated, “We focused on ensuring that digitally marginalized groups can utilize smart services without inconvenience in a non-face-to-face financial environment. We will continue to enhance service satisfaction from the customer perspective and act as a wellness partner to support healthy daily living.”
* This article has been translated by AI.
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