Hite Jinro has continued its 15-year tradition of holiday giving by providing daily necessities and fruit to 800 young people preparing for independence and residents of goshiwons in celebration of Chuseok.
On September 16, Hite Jinro and Hite Jinro Holdings announced that they conducted their Chuseok giving activities targeting young people preparing for independence nationwide and residents of goshiwons in Seoul.
On September 8, a delivery ceremony for the '2026 Chuseok Support Package for Young People Preparing for Independence' was held at Hite Jinro's headquarters in Seocho, attended by Kim Min-young, Senior Team Leader of Hite Jinro Holdings, and Kim Ji-ye, Team Leader of the Green Umbrella Foundation.
The support package was created to alleviate the living burdens of young people preparing for independence, who must take responsibility for their housing and livelihood after leaving care. It includes daily necessities such as shampoo, skin care products, and lotion, as well as meal containers and Bluetooth earphones, totaling approximately 30 million won. The packages will be distributed sequentially to 300 young people preparing for independence nationwide before the holiday.
For residents of goshiwons in Seoul, Hite Jinro provided 'Vitamin Packages' containing fruit in celebration of Chuseok. On September 15, premium apples and pears were delivered to 500 residents through five warming centers located at Seoul Station, Yeongdeungpo, Changsin-dong, Namdaemun, and Donui-dong.
The Vitamin Packages are part of Hite Jinro's monthly social contribution activities aimed at supporting healthy eating habits among goshiwon residents. This time, the items were specially selected to include apples and pears in consideration of the holiday.
A representative from Hite Jinro stated, "We hope that our efforts will help ensure that no one feels lonely during the Chuseok holiday. We will continue our social contribution activities to provide practical support to neighbors in need."
Since 2012, Hite Jinro has been conducting holiday giving activities to support neighbors who cannot spend the holidays with their families.
* This article has been translated by AI.
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