Danggeun has announced the launch of Korea's first advertising Model Context Protocol (MCP) aimed at advertisers.
The MCP is a technology that allows artificial intelligence (AI) models or agents to connect with various systems and data to retrieve information or perform actual tasks.
The 'Danggeun Advertising MCP' enables users to link their AI with their Danggeun advertising account, allowing them to check and analyze advertising data through conversation with the AI. Users can verify their advertising account balance, the status of ongoing ads, and performance over different periods with just a single question.
To use the service, no additional development knowledge or API key is required; users simply need to register the Danggeun Advertising MCP server address with the AI and authenticate with their Danggeun Business account.
The AI, having understood the context of the brand or advertisement through previous conversations, can provide specific analyses without needing to repeatedly explain the advertising goals or share data separately.
The Danggeun Advertising MCP is currently available on Claude and ChatGPT. The company plans to enhance data retrieval and analysis capabilities and gradually expand the MCP's support for ad creation and modification.
A Danggeun representative stated, "We will continue to enhance our services to help advertisers operate their campaigns efficiently and achieve better results."
* This article has been translated by AI.
Copyright ⓒ Aju Press All rights reserved.