SK Telecom (SKT) announced on September 18 that it will host a new exhibition titled 'Emotion Lab' at its brand experience space, T Factory Seongsu, from September 19 to November 15.
The Emotion Lab is the second exhibition in the Data Center Series, which translates the concepts of 'storage, processing, and connection' into customer experience content.
This exhibition is a collaboration with the specialized brand 'Random Diversity,' which has implemented emotional data through sensory elements like color and scent.
On the first floor of T Factory Seongsu, visitors can create their own fragrances in the 'Scent of Emotion' experience.
The basement level will feature a paid experience called 'Color of Emotion,' where visitors' brainwaves and physiological responses are analyzed while viewing photos to determine colors that correspond to their emotions.
Additionally, visitors can explore the 'Emotion Vial Media Wall,' which expresses others' emotions through color, and the 'Emotion Vaccine Library,' which shares stories behind different colors, both located in the basement.
T Factory Seongsu will also offer a 'T Factory Lounge' for relaxation alongside the exhibition experiences.
Yoon Jae-woong, head of SKT's Product & Brand Division, stated, "This exhibition was designed to convey emotions by translating them into scents and colors. We aim to allow customers to naturally experience the SKT brand in their daily lives through T Factory Seongsu."
Previously, SKT held its first exhibition themed around 'photography' in May.
* This article has been translated by AI.
Copyright ⓒ Aju Press All rights reserved.