The three major telecom companies in South Korea—SK Telecom, KT, and LG Uplus—have officially launched the iPhone 18 Pro and Pro Max, with a notable demand for the Pro models.
On September 18, the telecom companies began activating pre-orders for customers who reserved the devices, and sales are now available through official online stores and physical locations nationwide.
According to the telecom companies, demand was concentrated on the high-end Pro models during the pre-order period. Among the color options, 'Silver' emerged as the most popular choice.
SK Telecom reported that pre-orders for the iPhone 18 and 18 Pro matched the levels of the previous model. The Pro model was more popular than the Pro Max, with Silver being the preferred color for the iPhone Pro and Black for the iPhone Pro Max.
KT noted an increase in pre-orders for the iPhone 18 Pro and Pro Max compared to the last generation. The iPhone 18 Pro accounted for approximately 70% of all reservations, with Silver being the most favored color for the iPhone 18 Pro and Burgundy for the iPhone 18 Pro Max.
LG Uplus reported that 79.7% of pre-orders were for the iPhone 18 Pro, while 20.3% were for the iPhone 18 Pro Max, with Silver being the most selected color for both models.
The telecom companies have set a maximum common subsidy of 450,000 won for the iPhone 18 Pro.
They are also continuing promotional events for new customers, including offering AI subscription services and providing AirPods and Apple Watches with certain plans. Discounts on devices based on credit card usage are also available.
Meanwhile, pre-orders for Apple's first foldable phone, the 'iPhone Duo,' will begin on October 16.
* This article has been translated by AI.
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