Coupang is launching a large-scale discount event to stabilize the soaring prices of Hanwoo beef ahead of the Chuseok holiday.
On the 18th, Coupang announced that it will hold the 'Surprise Hanwoo Sale' in collaboration with the National Hanwoo Association and the Hanwoo Promotion Fund, offering discounts of up to 50% until the 24th.
Due to rising feed costs linked to increased prices of imported grains and a decrease in supply, Hanwoo prices have been on the rise. According to livestock distribution information from 'Dabom', the price of beef sirloin and brisket has increased by 8.3% compared to the same month last year.
To ease the burden on holiday shopping, Coupang has secured a total of 25 tons of Hanwoo beef. It has carefully selected over 30 items that are in high demand during the holiday season, including sirloin, brisket, stew meat, and bulgogi, which will be delivered via Rocket Fresh's early morning service.
Key discounted items include: 1st grade sirloin (200g, 15,160 won), 1st grade brisket (300g, 12,870 won), 1st grade stew meat (300g, 9,900 won), and 1st grade bulgogi (300g, 9,900 won). Some items will also come with additional discount coupons of up to 45,000 won when purchased with Chuseok gift sets or ritual items.
A Coupang representative stated, "This event was organized to assist customers who are concerned about the rising prices of Hanwoo beef for holiday meals and gifts. We aim to support consumers in having a bountiful Chuseok with reasonable prices and fresh delivery services."
Meanwhile, a recent survey by the Korea Price Association conducted on the 10th and 11th in traditional markets across six cities, including Seoul, Busan, Incheon, Daegu, Gwangju, and Daejeon, found that the cost of a Chuseok feast for a family of four has risen to 303,750 won, a 4.1% increase from the previous year.
* This article has been translated by AI.
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