Global modern tea brand CHAGEE has opened its ninth store in South Korea, located at Lotte World in Jamsil, Seoul.
On September 18, CHAGEE Korea announced the launch of the 'Lotte World Store,' a localized concept that blends the vibrant atmosphere of the amusement park with a modern premium tea culture.
The Lotte World Store features distinctive lighting designs and dynamic wall decorations inspired by amusement rides, creating a lively space for families, couples, and friends to enjoy tea before or after their visits to the park.
Exclusive menu items available at the Lotte World Store include the 'Rainbow Chocolate Cookie Tea-Espresso Frappe' and a dessert shaped like an amusement ride, the 'Saint Honore Chocolate Cake.'
To celebrate the opening, various promotions and events will be held. Customers purchasing drinks can buy a 'Bestie Brew Crew' blind box for 5,000 won. On the opening day, the first 200 customers who buy a large drink will receive a 'Constellation Keyring.'
A grand opening event will also be held for selected customers chosen through a pre-event on social media. Invited guests will receive the two exclusive menu items, a Bestie Brew Crew blind box, and free admission tickets to Lotte World. The event will feature performances by a marching band and a parade.
CHAGEE operates a total of nine stores in South Korea, starting with its flagship store in Gangnam, followed by locations in Yongsan I-Park Mall, Sinchon, City Hall Station, Yeoksam, Konkuk University, Shinsegae Department Store Gangnam, Jongno, and now the Lotte World Store.
Kim Jwa-hyun, CEO of CHAGEE Korea, stated, "The Lotte World Store captures the joy and excitement of the amusement park in a unique CHAGEE atmosphere. We will continue to create stores that reflect the characteristics of their locations, allowing customers to enjoy premium tea culture in their daily lives."
* This article has been translated by AI.
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