Daegu Shinsegae is enhancing its offerings in international fashion and living content as it marks its 10th anniversary.
On September 20, Shinsegae Department Store announced the opening of a 1,536-square-meter 'International Designer Specialty Area' on the fourth floor of Daegu Shinsegae.
The store has consolidated various international fashion brands previously scattered across multiple floors and added new brands, bringing the total to 34.
Maison Margiela, Sacai, Jacquemus, and Time Paris have opened their first stores in the Daegu area. Acne Studios and Le Maire will join next month. Existing brands such as Max Mara, Pleats Please, Issey Miyake, and Erno have also revamped their stores.
This renovation is part of a broader store refresh that Daegu Shinsegae has been undertaking this year. Following the overhaul of the sports and casual section in February, the women's fashion specialty area was completely revamped in June.
After the women's fashion renewal, sales in women's fashion and contemporary categories surged by 77.1% year-on-year in July and August, with the number of purchasing customers increasing by 75%.
Daegu Shinsegae has also bolstered its living content. On September 17, an IKEA store covering approximately 300 square meters opened on the eighth floor. This is the first IKEA store in the Daegu region and the largest among urban stores. Customers can explore and purchase around 900 products directly, while items not available in-store can be ordered online for delivery.
Daegu Shinsegae aims to enhance its competitiveness following its 10th anniversary by strengthening its fashion and living content. Instead of merely expanding existing product lines, the strategy focuses on attracting brands and content that are hard to find in the region, encouraging customers to visit with specific purposes.
A Shinsegae Department Store official stated, "The International Designer Specialty Area significantly enhances the presence of popular international brands to meet the growing fashion demand of customers in Daegu and Gyeongbuk. We will continue to introduce new content, including IKEA, to expand the unique shopping experience at Daegu Shinsegae."
* This article has been translated by AI.
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