Lotte Department Store is increasing its stock of small gift sets while offering a '3-hour delivery' service in the Seoul metropolitan area leading up to Chuseok. This initiative aims to enhance convenience for customers preparing last-minute gifts.
On September 20, Lotte Department Store announced that it will operate a 'Chuseok Immediate Delivery Service' until 6 p.m. on September 23 at its main store and Jamsil branch, along with 15 other locations in the metropolitan area. Customers can have Chuseok gift sets delivered within three hours to addresses within a 5 km radius of these stores.
To attract last-minute shoppers, the store is also enhancing its benefits. Customers who purchase Chuseok gift sets worth over 200,000 won by September 23 will receive 5% in L.POINT rewards. Popular hand-carry items, including Korean beef, dried yellow corvina, and fruit, will be discounted by up to 40%.
The 'hand-carry gifts' that customers can take with them on their travels have seen a 20-30% increase in stock compared to last year. The company noted that during the previous Lunar New Year, sales of desserts and health products in the week leading up to the holiday accounted for half of total sales, indicating a high demand for last-minute purchases.
Lotte Department Store has also diversified its product offerings. It is introducing 'premium K-desserts' that reinterpret traditional sweets, including the 'Limited Edition Lotte Exclusive Set' (98,000 won) featuring fresh fruit rice cakes and handmade ceramics, the 'Crispy Chef Edition Mixed Gift Set' (67,000 won) containing seaweed snacks, and the 'Kang Sung-eun's Six Types of Jeon' (50,000 won).
To cater to health-conscious consumers, the store has expanded its offerings to include a high-polyphenol olive oil series, featuring 'Art Sass Polyphenol Olive Oil' (199,000 won) and 'Hyperrelion Organic Polyphenol Olive Oil' (160,000 won). Convenient health gifts such as honey and honey sticks are also available.
For budget-conscious shoppers, the store is promoting 'value premium' items under 100,000 won, including beef jerky, caramel, kimchi, and pollack roe. The 'Lotte Hotel Premium Kimchi Can Seamer' is priced at 95,000 won, while the 'Three Types of Pollack Roe Gift Set' costs 53,000 won.
Since September 4, Lotte Department Store has been selling Chuseok gifts, increasing its overall inventory of meat, produce, seafood, and grocery items by about 20% compared to last year. The store is focusing on hand-carry and immediate delivery options as the holiday approaches, expanding choices from high-end gifts to easily transportable products.
Yang Seong-jin, head of the food division at Lotte Department Store, stated, "We will continue to differentiate our product offerings and enhance services to ensure a joyful holiday for both gift givers and recipients."
* This article has been translated by AI.
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