Kang Ho-dong, the chairman of the National Agricultural Cooperative Federation (NACF), visited NH agricultural cooperatives in the United States to assess business conditions and discuss ways to expand agricultural exports using local networks.
On September 20, NACF announced that Kang conducted on-site management of NH cooperatives in Los Angeles on September 17 (local time). The visit included representatives from economic affiliates such as NH Agricultural Trade (NACF America), NH Nongwoo Bio (Nongwoo Seed America), and NH Feed (NH-HAY), as well as financial affiliates like NH Bank's New York branch and NH Investment & Securities' local office.
Kang received updates on the business progress of each entity and discussed strategies to enhance competitiveness in the U.S. market. NH Agricultural Trade is focused on expanding its agricultural distribution network and developing new sales channels, while NH Nongwoo Bio is working on seed development tailored to the North American market and increasing its sales capabilities. NH Feed is also securing a stable supply of forage. Financial affiliates NH Bank and NH Investment & Securities are sharing information about the local financial market and exploring collaborative opportunities across the NACF.
Key agenda items included strategies for expanding agricultural exports to the U.S., responding to changes in the local market, and enhancing collaboration among economic and financial affiliates while utilizing local networks. Kang also listened to the concerns of employees working to expand local operations.
Following the meetings, Kang met with executives from major U.S. retailers, including H Mart and Han Nam Chain, to discuss cooperation for expanding the market presence of NACF agricultural products. He also visited the Galleria Mart Olympic location to check on promotional events for agricultural products, assessing consumer reactions and sales trends while exploring ways to enhance the recognition of NACF products.
Kang stated, "The U.S. is a key strategic market for expanding NACF's global business, and securing local operational capabilities and distribution networks is crucial. We will strengthen cooperation with local affiliates and retailers to enhance the competitiveness of agricultural products in the U.S. market and work towards increasing exports to benefit farmers."
* This article has been translated by AI.
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