Prugio has received the highest ratings for both brand awareness and trust among apartment brands, according to a recent survey.
On September 21, Real Estate 114 announced the results of its "Apartment Brand Consumer Perception" survey, conducted from August 25 to 31 with 2,733 residents nationwide. The top three brands for awareness were Prugio, Xi, and Raemian, while the top three for trust were Prugio, Raemian, and Hillstate.
The survey was conducted online through the Real Estate 114 platform. Of the respondents, 49% were male and 51% were female, with 63% residing in the metropolitan area and 37% in provincial areas. By age group, 43% were in their 30s, 31% in their 40s, 13% in their 20s, 9% in their 50s, and 4% aged 60 and over.
Respondents cited several reasons for their perception of high brand awareness, including the presence of regional landmarks, large brand towns, and ongoing large-scale sales and supply. Additionally, 13% attributed it to sophisticated and distinctive architectural design, 12.8% to brand naming and logos, 7.8% to the recognition of construction companies and groups, and 4.3% to mass media brand advertising.
Factors influencing brand trust included the construction capabilities of comprehensive construction companies and their performance on major landmarks. Other factors included consistent sales and supply volume at 19.8%, news related to safety and accidents at 15.4%, recognition and financial stability of construction companies and groups at 9.3%, and direct or indirect experiences with construction and material quality at 4.1%.
Real Estate 114 analyzed that brand awareness and trust showed a correlation. However, it noted that the survey's focus on users of the Real Estate 114 platform may limit its representation of the overall apartment consumer market. The margin of error is ±1.87 percentage points at a 95% confidence level.
* This article has been translated by AI.
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