Kim Ik-hwan, vice chairman of Hanse Apparel, participated as a judge in the finals of the '2026 National Museum Costume Play' event. Drawing on his experience leading cultural content projects at Dong-A Publishing, he evaluated participants' reinterpretations and expressions of cultural heritage.
Hanse Apparel announced on September 23 that Kim Ik-hwan served as a judge for the finals of the 2026 National Museum Costume Play. Now in its second year, this event is a public participation initiative by the National Museum of Korea that showcases reinterpretations of Korean cultural heritage through costumes, performances, and more. This year, the event expanded nationwide, with 275 teams and a total of 643 participants, more than three times the 83 teams from last year.
The event was conducted on a national scale with funding support from the National Museum Association. The National Museum of Korea appointed Kim Ik-hwan, chairman of the association's 'Young Friends (YFM)' group, as a judge for the finals.
Joining Kim on the judging panel were Lee Ae-ryeong, head of the National Museum of Korea's research department; Oh Han-young, an exhibition guide at the museum; Kim Seok-hyun, head of TME's entertainment division; and Belgian broadcaster Julian Quintart.
Kim stated, "Having confirmed the limitless potential for the dissemination of our cultural heritage, I will continue to strengthen support for the development and expansion of cultural content."
Meanwhile, Hanse Yes24 Holdings is promoting reading education initiatives through its educational cultural content company, Dong-A Publishing, and the content platform Yes24. The group is also considering expanding its subsidiaries into Uzbekistan, leveraging investments in the mobility sector, and exploring localization of apparel manufacturing and fashion brands.
* This article has been translated by AI.
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