Lotte Burger Sales Surpass 1.5 Million in Two Weeks

Lotte GRS, operator of the Lotte burger franchise, reported that its new products, the 'Ria Dootum Shrimp' and 'Ria Bulgogi Red,' have surpassed 1.5 million in sales within the first two weeks of their launch.
 
On September 23, Lotte revealed that the 'Ria Dootum Shrimp' sold over 1 million units, while the 'Ria Bulgogi Red' reached approximately 500,000 units.
 
Notably, the 'Ria Dootum Shrimp' achieved 242% of its initial sales target. The average daily sales per store also increased by 40% compared to last year's flagship menu item, the 'Cheongyang Crispy Whole Shrimp Burger.'
 
The sales momentum for 'Ria Bulgogi Red' was similarly strong. The average daily sales per store for the two 'Ria Bulgogi Red' variants were double that of last year's 'Kimchi Bulgogi Burger' offerings. The new product differentiates itself by adding a spicy flavor to the sweet taste of the original Bulgogi.
 
Online interest has been particularly high for the Dootum Shrimp. According to Uptranix's 'Consumer Search Hamburger Trend Analysis Report,' the search volume for the 'Ria Dootum Shrimp' reached 100,790, the highest among new and limited-edition menu items from major burger brands in July and August.
 
Lotte has consistently introduced derivative products based on its flagship items, 'Ria Shrimp' and 'Ria Bulgogi,' each year. Previous offerings have included the 'Bulgogi Extreme Squid Burger,' 'Shrimp Extreme Lemon Cream Burger,' 'Cheongyang Crispy Whole Shrimp Burger,' and 'Bulgogi Poten Burger.'
 
By leveraging the recognition of its established menu items while introducing new flavors and textures, Lotte aims to reduce the purchasing burden for consumers. The original shrimp burger was launched in 1980, and the Bulgogi burger followed in 1992. Lotte continues to utilize these long-standing products as key assets in its new product development.
 
A Lotte GRS representative stated, "Lotte is maintaining the identity of its flagship menu while continuously reflecting changing consumer preferences to offer new menu experiences. We will continue to strengthen our position as a global K-burger brand by introducing various menus and campaigns centered around Ria Bulgogi and Ria Shrimp."