As the Chuseok holiday approaches, the dining industry is launching a variety of discounts aimed at family gatherings and solo meals. Fast-food franchises, including pizza, chicken, and burger chains, are increasing their discounts primarily through their own applications, while also introducing promotions utilizing mobile payment and delivery apps.
According to the dining industry on September 25, Domino's Pizza is offering customers who use its app discounts of up to 40-50% for in-store pickup during the Chuseok holiday. Customers can also receive a 25% discount coupon for five selected pizzas chosen by model 'Risenne.' Additionally, from now until September 27, 30 app members aged 19 and older who order a large pizza at least once will be entered into a drawing for tickets to the musical 'Elisabeth.'
The chicken industry is also preparing discounts and giveaways for the holiday period. BBQ is offering a 5,000 won discount coupon for orders placed through its app for in-store pickup until September 30. Customers who order at least one Golden Olive Chicken during the Chuseok holiday will receive 10 random cheese balls as a gift. This initiative aims to encourage app orders while reducing the commission burden on franchisees from external platforms.
Kyochon Chicken has recently revamped its app membership to enhance point usage. Customers can use accumulated points for order payments or exchange them for menu coupons in the app's 'Coupon Store.' Features encouraging app usage, such as attendance checks, have also been strengthened. Shinsegae Food's No Brand Burger is targeting app users through its regular 'Wafemo Day' promotions and the weekly changing 'NBB Coupon Pack.'
Burger King has introduced menu options tailored to family sizes. Until September 27, the official app will offer six special Chuseok coupon packs with discounts of up to 36%. The 'Jinsuseongchan Chuseok Pack' for three people includes a Truffle Mushroom Whopper, a Teriyaki Chicken Crisper, two French fries, and three drinks for 26,000 won. The 'Family Assorted Pack,' which includes Whoppers, Cheese Whoppers, and Long Chicken Burgers, is priced at 21,500 won.
For two-person customers, the 'Special Whopper Duo Pack' and 'National Whopper Pair Pack' are available, while solo diners can opt for the 'King's Omakase Pack.' A simple snack option, the 'Holiday Snack Pack,' is also offered. This month, KT Membership members can enjoy discounts of 45% on Whopper sets and up to 50% on select pack menus.
Dunkin' has expanded its discounts through mobile payments and delivery platforms. From September 25 to 26, customers can receive a 50% discount on all items when paying with Naver Pay QR in-store, with a maximum discount of 10,000 won. Coupang Eats is offering a discount coupon of up to 6,000 won for delivery or pickup orders over 18,000 won until September 27, with a maximum discount of 8,000 won on that day. Yogiyo is providing up to 6,000 won in benefits for orders over 20,000 won, depending on the order method.
There are also promotions targeting consumers looking to manage their diets after enjoying holiday meals. Goobne Mall is running the 'Rapid Weight Loss Project' until September 30, offering discounts on chicken breast and ready-to-eat meals. The 'Crispy Chicken Breast,' which has sold 1.5 million packs since its launch in January, is priced at 2,100 won per pack, with oven-baked and sous-vide chicken breasts and chicken fried rice also included in the discounts.
An industry insider stated, "The competition among dining apps is intensifying to provide benefits for consumers enjoying the Chuseok holiday with their families. If consumers choose the right benefits for their respective situations, it could be an opportunity for wise spending."
* This article has been translated by AI.
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