As the Chuseok holiday approaches, the dining industry is launching a variety of discounts aimed at family gatherings and solo meals. Fast food franchises, including pizza, chicken, and burger chains, are increasing their discounts primarily through their own applications, while also rolling out promotions utilizing mobile payment and delivery apps.
According to the dining industry on the 25th, Domino's Pizza is offering discounts of up to 40-50% for customers using its app for takeout during the Chuseok holiday. Customers can also receive a 25% discount coupon for five types of pizza selected by model 'Risen.' Additionally, from now until the 27th, 30 app members aged 19 and older who order a large pizza at least once will be entered into a drawing for tickets to the musical 'Elisabeth.'
The chicken industry is also preparing discounts and giveaways for the holiday period. BBQ is providing a 5,000 won discount coupon for takeout orders made through its app until the 30th. Customers who order at least one Golden Olive Chicken during Chuseok will receive 10 random cheese balls as a gift. This initiative aims to encourage app orders while reducing the burden of external platform commission fees for franchisees.
Kyochon Chicken has recently revamped its app membership to enhance point utilization. Customers can use accumulated points for order payments or exchange them for menu coupons in the app's 'Coupon Store.' Features encouraging app usage, such as attendance checks, have also been strengthened. Shinsegae Food's No Brand Burger is targeting app users through its regular 'Waffle Mo Day' promotions and the weekly changing 'NBB Coupon Pack.'
Burger King has introduced menu options tailored to family sizes. Until the 27th, official app members can receive up to 36% off with special Chuseok coupon packs. The 'Jinsuseongchan Chuseok Pack' for three people includes a Truffle Mushroom Whopper, a Teriyaki Chicken Crisper, two French fries, and three drinks for 26,000 won. The 'Family Assorted Pack,' which includes Whoppers, Cheese Whoppers, and Long Chicken Burgers, is priced at 21,500 won.
For two-person customers, the 'Special Whopper Duo Pack' and 'National Whopper Pair Pack' are available, while solo diners can opt for the 'King's Omakase Pack.' A simple snack option, the 'Holiday Snack Pack,' is also offered. This month, KT Membership members can enjoy a 45% discount on Whopper sets and up to 50% off on select pack menus.
Dunkin' has expanded its discount offerings through mobile payment and delivery platforms. From the 25th to the 26th, customers paying with Naver Pay QR in-store will receive a 50% discount on all items, with a maximum discount of 10,000 won. Coupang Eats is offering a discount coupon of up to 6,000 won for delivery or pickup orders over 18,000 won until the 27th, with discounts reaching up to 8,000 won on that day. Yogiyo is providing up to 6,000 won in benefits for orders over 20,000 won, depending on the order method.
There are also promotions targeting consumers looking to manage their diets after enjoying holiday meals. Goobne Mall is running the 'Rapid Weight Loss Project' until the 30th, offering discounts on chicken breast and convenience meals. The 'Crispy Chicken Breast,' which has sold 1.5 million packs since its launch in January, is priced at 2,100 won per pack, with oven-baked and sous-vide chicken breasts and chicken fried rice also included in the discount.
An industry insider stated, 'The competition among dining apps is intensifying to provide benefits for consumers enjoying the Chuseok holiday with their families. If consumers choose the right benefits for their respective situations, it could be an opportunity for wise spending.'
* This article has been translated by AI.
Copyright ⓒ Aju Press All rights reserved.