Samsung Electronics is expanding its appliance subscription service, previously focused on individual consumers, into the business sector to strengthen its market leadership.
On September 28, at the Samsung Store in Cheongdam, the company announced a rebranding of its 'AI Subscription Club' to 'Samsung AI Subscription' in celebration of its second anniversary. It also introduced the new 'B2B Samsung AI Subscription' aimed at corporate clients, including public institutions, hotels, healthcare, and finance sectors.
Corporate customers will benefit from significantly reduced initial costs when acquiring products in bulk, along with access to systematic management solutions tailored for businesses, including up to six years of free service.
Im Seong-taek, Vice President of Samsung Electronics Korea, stated, "Many companies struggle with the initial costs and maintenance burdens of adopting AI. We aim to change the paradigm of the B2B appliance subscription market with customized solutions that lower these costs." He added, "With the Samsung AI Subscription and Blue Pass, we are on track to reach 1 trillion won in sales within just one year of launch."
Customers subscribing to the 'B2B Samsung AI Subscription' will receive the 'B2B Blue Pass' service, managed by specialized engineers from Samsung Electronics Service and Samsung Electronics Logistics.
The service includes:
- 'Time-Customized Intensive Care' for product management after business hours
- '48-Hour Emergency Dispatch' for service requests within two business days
- 'Engineer Assignment System' that allocates dedicated personnel for each business location
- 'One More Service' that provides an additional free inspection of one Samsung product during care visits.
The importance of tailored care that considers the specific characteristics of actual industrial sites, such as offline sales locations, hospitals, and public institutions, was also emphasized.
Kim Yong-hoon, Senior Vice President and Head of the CE Team at Samsung Electronics Korea, noted, "In industrial settings, efficiency and completeness in terms of time and cost are paramount. A responsive system tailored to operational environments, along with high-quality management services, is essential for achieving tangible results."
The company is also significantly enhancing its lifestyle-oriented care services for individual customers. Samsung Electronics will introduce a segmented expert management service called 'Blue Pass' tailored to the customer lifecycle.
The 'Newlywed Pass' is a specialized service for newlyweds and single-person households, offering services such as 'Moving Assurance Check' to verify appliance functionality after relocation, 'Furniture Restoration' during the installation and removal of dishwashers and robot vacuums, and 'Time-Customized Cleaning' for visits during evenings and holidays.
The 'Easy Care Pass' targets senior customers, focusing on making AI appliances easier to use. It includes regular phone consultations to guide on consumable replacements and product usage, along with a dedicated 'Senior Support Consultation Channel' to enhance user convenience.
A new 'Visit Care Light' plan allows customers to adjust the type of products and frequency of care, reducing the monthly subscription fee by over 10%, thus broadening consumer budget options.
From today until October 31, Samsung Electronics will hold the 'Samsung AI Subscription Festival,' offering discounts of up to 20%. New subscribers and those with multiple subscriptions will receive various benefits, including membership point accumulation, total subscription fee discounts, and an increase in the maximum prepayment ratio to 50%.
Vice President Im emphasized, "We will continue to innovate the Blue Pass, which takes responsibility for the entire subscription process from sales to delivery, installation, and repair. We aim to provide both corporate clients and individual consumers with a differentiated daily experience and a new subscription experience through Samsung AI appliances."
* This article has been translated by AI.
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