Gmarket is expanding its free return policy for paid membership members to include all products eligible for 'Star Delivery.'
Starting September 28, Gmarket announced that it will extend free return benefits to products shipped via seller-managed Star Delivery. As a result, the number of items eligible for free returns will increase by 163% compared to before.
Previously, free returns were only applicable to Star Delivery products utilizing the Dongtan Mega Logistics Center and affiliated fulfillment centers. Now, products managed directly by sellers, who handle inventory and shipping while providing guaranteed delivery services, will also be included.
Membership members can utilize free returns up to three times per month per buyer ID. Returns can be made without incurring costs for simple changes of mind, even if the product is not defective. However, furniture and perishable goods are excluded from the free return policy.
Gmarket will cover the return shipping costs. When a customer requests a return, Gmarket will bear the cost based on the return shipping fee set by the seller, eliminating the need for sellers to set up a separate system.
This initiative allows sellers to apply free return services to their products without incurring additional costs. Gmarket believes that reducing the burden of return shipping costs for consumers at the purchasing stage will lower the entry barrier for buying Star Delivery products and help sellers expand their sales.
This move is also part of a strategy to enhance benefits linking Star Delivery with membership. Star Delivery is Gmarket's shipping service that guarantees delivery on a promised date, and the expansion of the free return policy aims to improve competitiveness not only in delivery speed but also in post-purchase services.
A Gmarket representative stated, “We are expanding free return benefits to enhance customer shopping convenience and support the sales activation of Star Delivery products. We expect that this service expansion will allow membership customers to purchase more Star Delivery products without hesitation.”
Meanwhile, Gmarket is holding a 'Fall Travel Product Discount Event' until November 20, offering discounts of up to 55% on domestic travel products. This promotion is part of a government-supported initiative conducted in collaboration with the Ministry of Culture, Sports and Tourism and the Korea Tourism Organization, and is exclusively operated by Gmarket. The promotional products will be available for use from October 1 to November 30.
* This article has been translated by AI.
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