Baemin is collaborating with Andong City to attract visitors of a local festival to small businesses, aiming to boost sales for local merchants.
Woowa Brothers, the operator of Baemin, announced on the 28th that it will run a pickup discount promotion in conjunction with the 'Andong Old City Mask Day Festival,' which runs until October 4.
All customers will receive a discount coupon of up to 10,000 won for pickup orders through the promotion page on the Baemin app.
The coupons can be used at 53 Baemin partner stores located in key commercial areas of Andong, including the Central New Market, Old Market, Namseo Shopping Street, Culture Street, and Food Street.
Visitors can take advantage of the discounts to enjoy local delicacies such as jjimdak (braised chicken), octopus sashimi, grilled mackerel, and mungtigi (a type of rice cake).
Baemin organized this event to encourage festival-goers to explore nearby alleyways and local businesses, expanding the connection between local restaurants and visitors through pickup services.
On-site events will also be held. Customers visiting the special pop-up event promoting local products, operated by Andong City, will receive Baemin-branded goods such as mint soap, pens, and notepads.
Kim Joong-hyun, head of the Sustainable Management Office at Woowa Brothers, stated, “We hope that visitors to Andong will experience the shops and local foods in the alleys. We will continue to promote various cooperative activities that invigorate the local economy.”
Meanwhile, Woowa Brothers has been actively working on regional revitalization, having signed a public-private partnership agreement with Gangwon Special Self-Governing Province and the Gangwon Merchants Association on the 22nd to enhance the traditional market sector in the province.
* This article has been translated by AI.
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