Jindo County has partnered with a financial technology company to expand the distribution of local agricultural products and attract foreign tourists simultaneously.
On September 28, Jindo County announced that it signed a business agreement with Lemon Payments to develop local agricultural distribution channels and enhance tourist attraction. The agreement aims to integrate private sector financial technology with Jindo's agricultural products and tourism resources to establish a new distribution and tourism foundation.
Under the agreement, both parties plan to collaborate on ensuring stable production and distribution of functional agricultural products produced in Jindo, expanding consumer touchpoints, and securing nationwide distribution through various sales activities.
The partnership will also focus on creating a seamless system that connects production, distribution, sales, and settlement, going beyond just agricultural production.
Additionally, the collaboration aims to develop new content that allows domestic and international tourists to experience local food and tourism resources firsthand. Online marketing will be utilized to promote both Jindo's agricultural products and tourism assets.
This agreement shifts the focus from traditional methods of expanding agricultural distribution and attracting tourists to a more integrated approach that links agriculture and tourism, ultimately benefiting local consumption and residents' income.
Jindo County is also pursuing the Rural Vitality Plus project, which connects local agricultural production, processing, sales, and experiences. The collaboration with the private sector is expected to yield significant results in expanding the distribution network for local agricultural products. The Rural Vitality Plus project aims to enhance industrial sophistication and create jobs by utilizing local resources.
Lee Jae-gak, the mayor of Jindo County, stated, “This agreement will serve as an opportunity to create new value by connecting Jindo's agricultural products and tourism resources. We will not only expand distribution channels and increase tourist numbers but also ensure that the benefits return to the local community through solid collaborative projects.”
Moving forward, Jindo County plans to further develop collaborative projects with Lemon Payments that link agricultural distribution and tourist attraction, aiming to translate these efforts into tangible income growth for local producers and residents.
* This article has been translated by AI.
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