AGE20'S, a makeup brand under Aekyung Industrial, is set to open its first pop-up store following its rebranding. The event aims to showcase the newly established brand philosophy and new products while expanding consumer engagement.
The pop-up, titled 'THE AGE20'S HOUSE,' will run from November 1 to 11 at LECT Seongsu on Yeonmujang-gil in Seoul, the company announced on September 28.
This pop-up will feature a space for consumers to experience new products, including the 'Skin First Hidden Prep Foundation Pact' and the flagship 'Signature Essence Pact,' along with various color cosmetics. The Skin First Hidden Prep Foundation Pact symbolizes AGE20'S 'Skin First Makeup' approach.
Customers who make purchases on-site will have the opportunity to participate in a DIY keychain-making experience and receive a photo voucher for a life-sized cutout. Additionally, visitors can engage in activities such as AI personal color diagnosis, a pact-matching game, photo zone certification, and finding suitable base and lip colors.
On the opening day, November 1, a media day will be held for invited guests, including press and beauty creators.
Meanwhile, AGE20'S appointed singer Rei from the group IVE as its global ambassador last month. The brand plans to transition into a global skincare and makeup brand in the latter half of this year, aiming to expand its consumer touchpoints in international markets.
* This article has been translated by AI.
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