Small businesses in Jeonbuk participating in Coupang's Good Store initiative have achieved a cumulative sales total of 200 billion won over the past four years.
Coupang announced on September 29 that it has collaborated with the Jeonbuk Special Self-Governing Province and the Jeonbuk Economic Promotion Agency to operate special exhibitions featuring Jeonbuk's quality products from 2022 to 2025.
More than 450 businesses participated in the exhibitions through the Jeonbuk Economic Promotion Agency, selling over 8,700 products ranging from agricultural goods like fruits, vegetables, and grains to fashion, beauty, household items, pet supplies, health foods, livestock, seafood, and interior products.
The cumulative sales of these businesses from 2022 to 2025 reached 200 billion won. Coupang has been enhancing visibility and marketing efforts for local small business products by showcasing them in a dedicated section, thereby expanding their reach to online customers.
The Good Store is a permanent exhibition space aimed at supporting the expansion of online sales channels for local agricultural and small businesses. Coupang collaborates with local governments and related organizations across the country, including Gyeongsang, Chungcheong, Gangwon, and the metropolitan area, to sell regional products.
Overall, the Good Store surpassed 5 trillion won in cumulative sales by the end of February this year, just 3 years and 7 months after its launch in August 2022. Last year, it held 30 special exhibitions in collaboration with 17 local governments and related organizations, showcasing 240,000 products from 18,000 small businesses nationwide.
Recently, regional collaborations have continued. On September 23, it was announced that the cumulative sales of over 110 agricultural product companies from Gyeongbuk participating in a special exhibition in collaboration with the Gyeongbuk Agricultural Products Distribution Education and Promotion Agency exceeded 34 billion won from 2022 to 2025.
A Coupang representative stated, "The Good Store serves as a reliable sales channel for the growth of local small businesses, and we will continue to strive to create new growth opportunities online."
* This article has been translated by AI.
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