KT announced on September 29 that it is revamping its MyKT application to focus on artificial intelligence (AI) and enhance convenience and personalized benefits for users.
The overhaul aims to allow customers to ask AI for information and receive tailored benefits and information proactively. The goal is to transform the overall customer experience to be AI-driven, enabling users to access necessary communication services through specialized AI offerings.
KT has implemented a 'customer-centric AX' approach to reduce the inconvenience of customers searching for services or waiting for consultations, instead suggesting benefits and services tailored to individual needs.
The MyKT app now features the AI agent 'My AI,' which consists of 14 specialized agents focused on key service areas such as plan inquiries, additional services, memberships, and long-term customer benefits. This design allows users to receive information and process related services immediately.
To celebrate the MyKT AX renewal, KT will conduct a customer experience promotion from October 12 to 31. This initiative will provide personalized benefits and allow customers to directly utilize AI recommendation features and response capabilities. Participants in the promotion will have a chance to win prizes, including the Galaxy Z Fold 8 and Galaxy Watch 9, through a lottery.
Park Hyun-jin, Vice President of KT's Customer Division, stated, "The MyKT renewal focuses on improving the inconveniences customers face during service use and providing necessary benefits and AI services upfront. We aim to strengthen our AX leadership through a customer experience that combines AI and communication capabilities."
* This article has been translated by AI.
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