Busan Port is expanding its global shipping and logistics network by establishing Singapore as a strategic hub in Southeast Asia.
With the relocation of its Southeast Asia representative office from Indonesia to Singapore, Busan Port Authority has intensified its efforts to discover overseas business opportunities and secure new cargo.
On September 29, Busan Port Authority held an opening ceremony for its Singapore branch at the Parkroyal Collection Marina Bay, activating its on-site response system for the Southeast Asia region. The event was attended by over 100 participants, including Song Sang-geun, President of Busan Port Authority, officials from the Maritime and Port Authority of Singapore (MPA), PSA, APM Terminals, and representatives from domestic and international shipping and logistics companies.
By moving its Southeast Asia representative office from Indonesia to Singapore, Busan Port Authority has established a new strategic base for its Southeast Asia operations. This move is part of a broader strategy to respond to the restructuring of global supply chains and the growth of the ASEAN market.
Singapore is a global maritime and port hub, home to the regional headquarters of many international shipping and logistics companies.
Busan Port Authority plans to build a continuous cooperation network with key institutions such as MPA and PSA, as well as global shipping and logistics companies, to enhance marketing for Busan Port and expand overseas business development.
The new branch will also support overseas business initiatives currently underway in Indonesia and Vietnam. Additionally, it aims to identify new port and logistics business opportunities in the ASEAN region and generate new cargo for Busan Port targeting global shipping companies and shippers.
Song Sang-geun, President of Busan Port Authority, stated, “The opening of the Singapore branch marks a new starting point for connecting Busan Port with Singapore and the Southeast Asian port and logistics industry more closely. We will further develop our cooperation with MPA, PSA, global shipping companies, and logistics firms.”
Busan Port Authority plans to cultivate the Singapore branch as a key platform in Southeast Asia, continuing to expand its global network and strengthen its overseas business foundation.
* This article has been translated by AI.
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