Samsung Electronics has ranked first in the Korean Customer Satisfaction Index (KCSI) for 25 consecutive years, leading in multiple categories. The company has maintained its top position in TVs and smartphones for 29 years, demonstrating long-term customer satisfaction across its home appliances and information technology products.
On September 30, Samsung announced that it achieved first place in nine categories in the 2026 KCSI, organized by the Korea Management Association Consulting (KMAC). This year's survey evaluated overall satisfaction and repurchase intentions among 455 companies across 122 industries.
Samsung's TVs and smartphones have each held the top spot for 29 consecutive years. The company has also maintained first place in PCs for 25 years, while refrigerators and washing machines have led for 17 years. Kimchi refrigerators have ranked first for 16 years, and air conditioners for 14 years.
In last year's KCSI, Samsung ranked first in ten industries, the highest among surveyed companies. The distribution of long-standing top-ranking products across various categories is a notable feature of Samsung's KCSI performance.
In the TV sector, Samsung has expanded its premium product lines, including Micro RGB, Neo QLED, and OLED, while implementing the 'Vision AI Companion' to understand user inquiries and content context. In smartphones, the company has enhanced Galaxy AI features, such as 'Now Brief,' which provides personalized information, and 'Now Nudge,' which suggests next actions based on the situation, focusing on the Galaxy S26 and foldable devices.
In home appliances, six categories, including refrigerators, kimchi refrigerators, air conditioners, washing machines, dryers, and cordless stick vacuums, achieved first place. AI-based features, such as refrigerators that recognize ingredients and recommend recipes, and washing machines that analyze the type, weight, and level of soiling of laundry to adjust cycles, were highlighted as key competitive advantages.
Jong-Mo Cho, Vice President of Samsung Electronics' VD Business Division, stated, "This record of most first-place rankings in the KCSI is the result of our long-standing product technology and efforts to enhance customer satisfaction. We will continue to introduce products and services that make customers' lives more convenient, based on differentiated AI technology and superior quality."
* This article has been translated by AI.
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