Hyundai Motor's Tucson has surpassed 10 million in global cumulative sales in its 22 years since launch. With over 90% of its sales coming from international markets, it has become a flagship sports utility vehicle (SUV) for the company. Hyundai continues to build on this success by unveiling the fifth-generation Tucson in one of its largest markets, the United States.
According to Hyundai, as of August this year, a total of 10,616,102 units of the Tucson have been sold globally since the first-generation model was introduced in 2004. Including the China-exclusive ix35 model, the total cumulative sales reach 11,171,151 units.
The Tucson is the third Hyundai model to exceed 10 million in cumulative sales, following the Avante and Accent. Among domestic vehicles, it is the first SUV to achieve this milestone. The Tucson surpassed 1 million in cumulative sales in 2008 and reached 10 million last year. It has maintained the top annual sales position for five consecutive years.
Sales have increased with each generation. The first generation sold 1.62 million units, the second generation 2.5 million, the third generation 3.125 million, and the fourth generation, launched in 2020, has sold approximately 3.373 million units as of August this year.
The Tucson is particularly popular in overseas markets, with domestic sales totaling 953,029 units, accounting for only 9.0% of total sales. The remaining 91.0% were sold abroad. Including sales in China, the overseas proportion rises to 91.4%. The share of production at local plants has surged from 4% in 2005 to 76% in 2023.
Notably, the United States is one of the key markets for the Tucson. Since its entry into the U.S. market in 2004, a total of 2,227,154 units have been sold as of August this year, representing 19.9% of total cumulative sales. This means that one in five Tucson vehicles sold abroad has been purchased by American consumers.
Hyundai will hold the 'All-New Tucson World Premiere' in New York on October 1 (local time) to unveil the fifth-generation Tucson. This new model reflects Hyundai's design philosophy, 'The Art of Steel,' transitioning from a streamlined design to a more traditional boxy SUV style. The vehicle's size has been increased to enhance interior space, and it incorporates the latest connectivity features.
A Hyundai representative stated, "The Tucson has evolved from an export model to a globally strategic model based on local production over the past 22 years. With the record of being the first domestic SUV to surpass 10 million in global cumulative sales, we aim to solidify its position as a global best-selling vehicle with outstanding product competitiveness."
* This article has been translated by AI.
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