Korean content companies have directly engaged with local firms in Northeast China to explore new business opportunities.
The Ministry of Culture, Sports and Tourism and the Korea Creative Content Agency announced on September 30 that the 'Korea-China Content Business Exchange' was successfully held in Shenyang from September 19 to 25.
This event aimed to expand the reach of K-content beyond major Chinese cities like Beijing and Shanghai, targeting the three northeastern provinces of Liaoning, Jilin, and Heilongjiang to discover new market opportunities.
Nineteen domestic content companies showcased their intellectual property (IP) in various genres, including animation, characters, webtoons, and web novels, to local Chinese businesses and buyers.
During the event, a total of 329 business consultations were held, resulting in approximately 16.4 billion won in consultation value and 10 memorandums of understanding (MOUs) signed. Key aspects of the MOUs included local distribution of Korean IP, operation of K-IP pop-up stores, and joint production initiatives.
At the 'Korea-China Cultural Content Industry Development Forum,' discussions focused on the current status and collaboration opportunities for video content development through the integration of artificial intelligence (AI) technology. The Korea Creative Content Agency plans to expand cooperation based on these discussions, focusing on IP and technology collaboration in the future.
* This article has been translated by AI.
Copyright ⓒ Aju Press All rights reserved.