Genesis BBQ has been ranked 8th in a recent evaluation of emerging dining brands in the United States.
The Genesis BBQ Group announced on September 30 that its BBQ brand secured the 8th position in the 'U.S. Emerging Dining Brands 2026' report released by the global research and data analytics firm YouGov.
The survey was conducted from July 15 to August 2 among American adults. Initially, 70 emerging brands in the local dining market, including restaurants, quick-service restaurants (QSR), fast-casual, and bakeries, were selected. From this group, 34 brands with over 10% local recognition were evaluated.
The rankings were determined based on five equally weighted metrics: brand buzz, purchase consideration, net promoter score, growth potential, and innovation.
BBQ ranked 8th among the 34 brands evaluated. It is the only Korean brand to make the top 10. Notably, it achieved 3rd place in the innovation category, which measures the percentage of consumers familiar with the brand who believe it introduces new ideas to the U.S. dining market.
YouGov specifically highlighted BBQ as a brand with notable innovation, noting that American consumers rated its innovation higher than some global dining brands based in Southeast Asia.
Founded in the UK in 2000, YouGov is a global research and data analytics firm that studies brand awareness and consumer behavior based on a worldwide consumer panel. It serves as a research partner for major international media outlets, including CBS News, The Times, and The Economist.
A representative from BBQ stated, "This result is significant as it shows that American consumers view BBQ as a dining brand with growth potential and innovation. We will continue to enhance our brand competitiveness in the global market, including the U.S., through our unique flavors, quality, and differentiated K-food experiences."
Currently, BBQ operates over 800 stores across 57 countries, including the United States.
* This article has been translated by AI.
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