Bodyfriend expanded its sales of healthcare robots during the Chuseok holiday period.
On September 30, Bodyfriend announced that its sales during the Chuseok holiday (September 24-27) increased by 52% compared to the previous year. Sales volume also rose by 22% during the same period.
The demand for gifts during Chuseok is believed to have contributed to this sales growth. A previous survey by Open Survey indicated that healthcare robots and massage chairs topped the list of 'most desired gifts.'
There was a notable preference for premium products featuring artificial intelligence (AI) and robotic functions. The proportion of products sold priced over 6 million won increased to 43.9%, more than tripling from last year’s 13.9%.
In terms of specific products, sales of medical devices stood out. The 'Medical Pharaoh 2026' accounted for the largest share of total sales at 33.2%, while the 'Medical Phantom Robot' represented 10.9%.
A Bodyfriend representative stated, “We will expand our marketing for gifts for families and health management in daily life even after the holiday.”
Meanwhile, Bodyfriend is strengthening sales of AI healthcare robots designed for ease of use by the elderly, including the '733' launched in March and the 'Quantum AI Pro' and 'Da Vinci AI Pro' introduced this month. The wearable AI healthcare robot '733' features a 'standing' design that reduces the burden of getting in and out for users with back or knee discomfort.
* This article has been translated by AI.
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