The Ministry of Culture, Sports and Tourism and the Arts Management Support Center announced on October 1 that they will launch the '2026 South Korea is Performing' campaign, running from October 1 to November 30.
'South Korea is Performing' is an integrated promotional campaign aimed at increasing public interest in the performing arts during the peak season from October to November by promoting major performing arts events and performances across the country.
This fall, key events such as the 'Seoul International Performing Arts Festival (SPAF)', 'Seoul Art Market (PAMS)', and the 'Re:Bound Festival' will take place.
The 'Seoul International Performing Arts Festival' will be held from October 8 to 25 at venues including the National Theater of Korea, Daehakro Theater Quad, and Arko Arts Theater. The festival will showcase 20 international invited works, along with domestic and collaborative productions, covering genres such as theater, dance, music, and multimedia arts.
The 'Seoul Art Market' will take place from October 13 to 16 at the National Theater of Korea and Arko Arts Theater. It will feature nine showcase performances and facilitate practical exchanges and communication among performing arts professionals through project presentations, demonstrations, and one-on-one business consultations.
The 'Re:Bound Festival' will present outstanding works created in local regions from October 16 to November 14, featuring productions from 20 representative regional arts organizations on stages at the Seoul Arts Center's Free Theater and major performance venues of local cultural foundations.
Sixteen metropolitan cultural foundations will also contribute to the campaign by providing information on local performances, hosting viewing events, and operating promotional booths at regional festivals to generate excitement for performances nationwide.
Information about the campaign's performances will be available on the official 'South Korea is Performing' website. Various themed content related to performances will also be shared through official social media channels, including Instagram (@kstagefesta).
In addition to performance information, the campaign will offer tailored recommendations for audiences based on genres, companions, and locations, such as 'family-friendly performances' and 'performances to enjoy while traveling in the region.' Interactive programs, including events for sharing performance reviews, will also be promoted. Experiential promotions utilizing outdoor spaces of performance venues and collaborations with local theaters and restaurants are planned.
Discount tickets for the second round of performances will be distributed on a first-come, first-served basis from September 1 to November 30 through five online booking platforms (Naver Reservation, NOL, Yes24, Time Ticket, Ticket Link). Additionally, exclusive discount tickets for performances held outside the capital region will be issued at four online booking platforms (Naver Reservation, Yes24, Time Ticket, Ticket Link), allowing two tickets per person. Local cultural centers outside the capital will also offer on-site discounts for seniors (aged 55 and older), people with disabilities, low-income individuals, and groups from elementary to high school.
* This article has been translated by AI.
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