Kiturami Group has launched a new corporate PR advertisement highlighting its heating, ventilation, and air conditioning (HVAC) technology applied in key domestic industries such as semiconductors, secondary batteries, and nuclear power plants.
On October 1, Kiturami Group announced the release of the advertisement titled ‘60 Years of HVAC Technology at the Heart of K-Core Industries,’ featuring its exclusive model, actor Ji Jin-hee.
Since 2022, Kiturami Group has been promoting its expansion from a boiler specialist to a comprehensive HVAC energy group through a PR campaign. The latest advertisement focuses on HVAC technology used in major industrial sites, including semiconductors, secondary batteries, and nuclear power.
The ad begins with scenes of people from around the world exploring an exhibition themed around key domestic industries. It features 3D visuals of HVAC technology applied in industrial settings alongside symbolic structures representing semiconductors, secondary batteries, nuclear power plants, and submarines. Ji Jin-hee appears, delivering the message, “At the center is Kiturami’s 60 years of HVAC technology,” followed by the tagline, “Comprehensive HVAC energy group Kiturami.”
Since the 2000s, when the domestic boiler market stagnated, Kiturami Group has diversified into cooling, air conditioning, and energy sectors. Kiturami Bemyang Cooling, the leading cooling tower company in South Korea, and Shinseong Engineering, the top provider of dry room systems for secondary batteries, are expanding their businesses focused on semiconductors, batteries, and AI data centers. Century, the leading manufacturer of refrigeration and air conditioning equipment for nuclear power and special vessels, supplies technology to domestic and international nuclear power plants and the shipbuilding and defense sectors.
As of last year, the total revenue of the group’s affiliates reached 1.61 trillion won, more than five times the amount since 2000. Revenue from non-boiler businesses accounts for 70% of this total. Kiturami Boiler, which has ranked first in brand power in the Korean industry for 28 consecutive years, along with the three companies leading the cooling business, are driving the group's growth.
A Kiturami Group representative stated, “Kiturami’s HVAC technology, accumulated over 60 years, is present in various key industrial sites across South Korea. Through this corporate PR advertisement, we aim to effectively convey the capabilities and vision of Kiturami as a comprehensive HVAC energy group supporting the future industries of South Korea, beyond just home heating boilers, including semiconductors, AI data centers, secondary batteries, nuclear power, shipbuilding, and defense.”
Meanwhile, Kiturami’s HVAC Technology Research Institute houses eight research labs and R&D departments from the group’s key HVAC affiliates, including Kiturami Co., Ltd., Kiturami Bemyang Cooling, Shinseong Engineering, and Century.
On October 1, Kiturami Group announced the release of the advertisement titled ‘60 Years of HVAC Technology at the Heart of K-Core Industries,’ featuring its exclusive model, actor Ji Jin-hee.
Since 2022, Kiturami Group has been promoting its expansion from a boiler specialist to a comprehensive HVAC energy group through a PR campaign. The latest advertisement focuses on HVAC technology used in major industrial sites, including semiconductors, secondary batteries, and nuclear power.
The ad begins with scenes of people from around the world exploring an exhibition themed around key domestic industries. It features 3D visuals of HVAC technology applied in industrial settings alongside symbolic structures representing semiconductors, secondary batteries, nuclear power plants, and submarines. Ji Jin-hee appears, delivering the message, “At the center is Kiturami’s 60 years of HVAC technology,” followed by the tagline, “Comprehensive HVAC energy group Kiturami.”
Since the 2000s, when the domestic boiler market stagnated, Kiturami Group has diversified into cooling, air conditioning, and energy sectors. Kiturami Bemyang Cooling, the leading cooling tower company in South Korea, and Shinseong Engineering, the top provider of dry room systems for secondary batteries, are expanding their businesses focused on semiconductors, batteries, and AI data centers. Century, the leading manufacturer of refrigeration and air conditioning equipment for nuclear power and special vessels, supplies technology to domestic and international nuclear power plants and the shipbuilding and defense sectors.
As of last year, the total revenue of the group’s affiliates reached 1.61 trillion won, more than five times the amount since 2000. Revenue from non-boiler businesses accounts for 70% of this total. Kiturami Boiler, which has ranked first in brand power in the Korean industry for 28 consecutive years, along with the three companies leading the cooling business, are driving the group's growth.
A Kiturami Group representative stated, “Kiturami’s HVAC technology, accumulated over 60 years, is present in various key industrial sites across South Korea. Through this corporate PR advertisement, we aim to effectively convey the capabilities and vision of Kiturami as a comprehensive HVAC energy group supporting the future industries of South Korea, beyond just home heating boilers, including semiconductors, AI data centers, secondary batteries, nuclear power, shipbuilding, and defense.”
Meanwhile, Kiturami’s HVAC Technology Research Institute houses eight research labs and R&D departments from the group’s key HVAC affiliates, including Kiturami Co., Ltd., Kiturami Bemyang Cooling, Shinseong Engineering, and Century.
* This article has been translated by AI.
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