CJ Olive Young is partnering with the Ministry of SMEs and Startups to support the expansion of small brands in both domestic and international markets. After verifying market viability in major stores nationwide, the company plans to select the top 10 brands for global sales support.
On October 1, Olive Young announced the launch of the third phase of its growth support project, 'K-Super Rookie with Young,' aimed at fostering promising small brands.
Initiated in 2024, K-Super Rookie with Young is a program that collaborates with the government and businesses to support the growth of emerging brands. Olive Young utilizes its online and offline distribution networks and sales data to enhance customer engagement and provide consulting services.
This year, 30 companies will participate, an increase from 20 in the program's first year. The third phase will operate in conjunction with the Ministry's 'K-Export Strategy Product Development Project,' selecting companies based on this initiative rather than through a public application process. The Ministry will provide administrative and financial support necessary for exports, while Olive Young will offer distribution infrastructure and marketing assistance.
From October 1, selected companies will sell their products in the 'Olive Young New Products' section at 23 major Olive Young stores, including Gwanak Town and Seomyeon Town, for six weeks. Following this period, customer feedback, sales, and growth potential will be evaluated to identify the top 10 brands for intensive support.
These selected brands will receive a program aimed at expanding their sales channels both domestically and internationally. Olive Young plans to support direct sales through domestic online malls and its global mall from November 16 until the end of the year.
Marketing support will include online exhibitions for 'Olive Young New Products,' live commerce through 'Olive Young Live,' and the creation of promotional content. After the program concludes, brand-specific growth strategy consulting will be provided based on actual sales data.
An Olive Young representative stated, "The essence of this program is to help promising new brands establish a foundation for growth and increase their market presence. We will support small brands in developing the self-sufficiency needed to compete in the global market."
Meanwhile, Olive Young is strengthening its strategy in the domestic health and beauty market, leveraging its network of over 1,300 stores and services like 'Today Dream' that integrate online and offline experiences.
* This article has been translated by AI.
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