The Korea Small and Medium Business Administration announced on October 1 that it will operate a pop-up store featuring 48 beauty startups at the Hyundai Department Store in Pangyo from October 2 to 8.
This event, organized by Han Yuwon and Hyundai Department Store, aims to provide a platform for startups to directly engage with consumers and promote their products.
Participating companies will cover various beauty sectors, including skincare, makeup, and hair and body care.
Han Yuwon previously recruited participants, receiving applications from a total of 307 companies. After a written evaluation, expert selection, and a face-to-face product review involving Hyundai Department Store's merchandise division, 48 promising companies were ultimately chosen.
The pop-up store is designed to go beyond simple product displays, allowing consumers to experience the products firsthand. Visitors can test products from each brand and participate in on-site events such as a stopwatch mission and 'Festa Four Cuts.'
Lee Tae-sik, CEO of Han Yuwon, stated, "We expect positive results from introducing innovative and high-quality products from beauty startups through a major retail channel that attracts many consumers. We will continue to serve as a bridge connecting small and medium enterprises with consumers through various offline events for the remainder of the year."
Han Yuwon is a public institution dedicated to enhancing the competitiveness and stability of small and medium-sized enterprises and small business owners by providing comprehensive support, from strengthening product capabilities to infrastructure assistance and market entry.
* This article has been translated by AI.
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