Gudai Global is expanding its business by launching the inner beauty brand 'Issevi.' The first product introduced is the flagship 'Airy Face Drink.'
On October 1, Gudai Global announced that it will pre-release the Airy Face Drink at Olive Young. The Airy Face Drink is a ready-to-drink (RTD) inner beauty beverage in a lemon sparkling form, designed to be consumed one bottle a day before bedtime.
The key ingredient is enzyme-treated hesperidin, a polyphenol derived from lemons, with 435mg per bottle. It also contains banaba leaf extract and vitamin C, which have been recognized by the Ministry of Food and Drug Safety for their potential to help suppress post-meal blood sugar spikes.
The product is a low-sugar carbonated drink with a lemon flavor, using allulose instead of sugar. It contains no caffeine, sugars, preservatives, sodium, or fats, and can be stored in both refrigerated and room temperature conditions. The Airy Face Drink was co-developed with Jo Eun-bi, the head of the makeup shop Kitz in Cheongdam-dong.
Starting today, the product will be available for purchase at Olive Young's online mall and physical stores. It will be stocked at the Olive Better Gwanghwamun and Gangnam Station locations, as well as major Olive Young stores. A discount event and online review promotion will take place throughout the month.
Chun Joo-hyuk, CEO of Gudai Global, stated, "As beauty routines expand from topical applications to dietary management, the demand for inner beauty products is increasing. We aim to leverage our business experience in the global beauty market to broaden our consumer engagement in the inner beauty sector."
Meanwhile, Gudai Global is a privately held cosmetics company that owns several beauty brands, including Chosun Beauty, Tirtir, and Dr. 19.
* This article has been translated by AI.
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