Eastar Jet announced on October 2 that it will launch a joint marketing campaign with the K-pop group NMIXX.
This collaboration coincides with the release of NMIXX's sixth mini album, 'Strange Muse.' Eastar Jet plans to connect NMIXX's international fanbase with its own international flight network to expand its reach among foreign customers.
The campaign will particularly focus on regions where NMIXX is active, such as Taiwan and Japan, to enhance overseas fans' interest in traveling to Korea.
Initially, Eastar Jet will feature photos of NMIXX members on international flight boarding passes. Passengers departing from Korea will receive paper boarding passes with NMIXX concept photos, while online boarding passes for flights departing from abroad will randomly include a photo and handwritten message from one of the six members. Starting October 20, recorded greetings and new songs by NMIXX members will be played on board.
From November, Eastar Jet will operate an 'NMIXX-wrapped aircraft' featuring images of the group on its fuselage. Passengers on this special aircraft will receive unreleased photo cards of NMIXX members in Eastar Jet uniforms.
To celebrate this collaboration, Eastar Jet will hold an event starting October 2 on its official social media channels, offering signed photo cards from NMIXX.
An Eastar Jet representative stated, "We have incorporated collaborative content into boarding passes and in-flight services so that fans can encounter NMIXX during their travels. We aim to provide a new boarding experience for domestic fans and share the joy of traveling to Korea with international fans, thereby expanding our customer engagement."
* This article has been translated by AI.
Copyright ⓒ Aju Press All rights reserved.